Let me tell you something nobody puts on the midlife brochure. I mean we don't have a midlife brochure but we need one.
You're on your own. Always been on your own and always will be.
Not in a sad, cry into your pillow kind of way. In the very practical, very irritating way where you're standing in a drugstore squinting (because we can't read tiny fonts anymore) at the back of a moisturizer trying to figure out what the hell dimethicone actually is and whether it belongs on your face or in a car engine. And you're doing it totally blind and alone. Because nobody handed you a roadmap. We are lucky we even know what moisturizer is. Most of us are just starting a skincare routine in our 40's and 50's because it just wasn't a thing when we were growing up. And we have no idea what we're doing. Because the information that exists about what's happening to our bodies right now is either written by someone who has never actually lived in one, or it's trying to sell you something.
Usually both. At the same time.
Nobody prepared us for any of this. Not our mothers. Not our doctors. Not one person sat us down and said here's what's coming, here's what it feels like, here's what to do when your body starts doing things you don't recognize. We went to the doctor scared and got told to eat better and lose some weight and come back in six months. We thought we were losing our minds. Some of us still do. We figured out how to raise kids and build careers and hold everything together for everybody else but nobody handed us a single instruction for taking care of ourselves. We learned skincare from a blue jar and an astringent that could strip paint and called it a routine. And somehow that was supposed to be enough.
Our skin is doing weird things. Our sleep is a disaster. Our hormones have taken early retirement. And instead of clear, honest answers about what actually helps, you get a wall of "age rewinding" and "anti aging rejuvenating collagen peptide" mumbo jumbo and whatever other words mean absolutely nothing but photograph well next to a lit candle.
I was literally just talking about this on the podcast Hot Flashes & Cool Topics. We started out talking about Gen X and how we grew up just figuring things out because that's what you did when nobody was watching. No helicopter parents. No hand holding. You handled it. And sitting there chatting with these two amazing women, I realized nothing has actually changed. We are still out here handling it. Still winging it. Still reading labels, just with readers now. Still not buying what's being marketed at us. Still building our own solutions because the ones on the shelf aren't cutting it.
That's not just a Gen X thing. That's an aging woman thing. If you're in it, you already know.
It's a big part of why Christa and I built Wholesome Hippy. My skin has always been sensitive and persnickety and I spent years slapping products on it that either did absolutely nothing or made everything way worse. Shockingly, paying more for fancier packaging did not solve the problem. Honestly, the fancier the less my skin liked it. So we went back to basics. Clean ingredients. Small batch. Made right here in the US. Nothing on the label you need a science degree to decode.
Not because it's trending. Because I was completely exhausted trying to figure out which of the forty-seven eleven ingredients in a bottle was destroying my face.
Here's what I actually believe: you deserve to know what you're putting on your body. You deserve products made for you and not just aimed at you. You deserve someone to tell you the truth about what works without making you feel like you've already failed for not knowing sooner.
Nobody is coming to simplify this for you. Nobody is coming to translate the label. Nobody is coming to hand you a midlife routine that actually works for your actual skin.
So we built one.
That's what kept coming back to me in that conversation. Because somewhere in the middle of it I told the story about asking my own mother why she never warned me about what was coming. You know what she said? Straight face. Zero hesitation. "Nobody warned me."
That's it. That was her answer. Nobody warned her so she just passed the punishment right on down and let me walk into perimenopause completely blind like the rest of us. Like some kind of generational hazing ritual nobody signed up for.
That's exactly it. That's why so many of us are walking into midlife completely blindsided. Because nobody told us. Nobody warned us. Nobody gave us the manual. We just showed up and had to figure it out the same way we figured out everything else.
So yeah. We built the manual ourselves. Consider this your brochure.
🎙️ Want to hear the full conversation? Go listen to my episode of Hot Flashes & Cool Topics — we got into all of it. The real midlife stuff. No filter.
🌿 Shop Sherri’s Picks
Real talk — these are the things I actually use. Not because I own the company. Okay, yes, because I own the company, but also because they work and I’m not recommending anything I don’t stand behind.
Cooling Pain Relief Plus Cream
Because perimenopause apparently comes with joint pain nobody warned us about. You’re welcome.
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Pump Up the Yam Wild Yam Balancing Cream
Yes that’s really what it’s called. No I’m not sorry. Your hormones are freelancing and this helps. That’s all you need to know.
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Cool Down Now Cooling Spray
For when your internal thermostat just completely gives up. Keep one in your purse. Keep one on your nightstand. Keep one everywhere.
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